Creating a Clear Line of Sight
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Wal-Mart Founder
The client must sit at the centre of any strategy – those we serve today and those we engineer our firm to target in the future. Without a strategy that delivers superior value for clients at a price which generates sustainable levels of profitability, no firm can survive.