At this time of year I’m often asked for my views on the key themes that will affect firms over the next twelve months. Change will continue at an ever quickening pace with structural reforms and the consolidation of clients, firms and panels adding to the pressures on the leadership team. Also high on the agenda will be the need to build an aligned external / internal brand and the changing nature of the psychological contract between the firm and the Generation Y professional.
The need for clear direction, strong leadership, coherent strategy and a focus on excellent execution has never been greater. These are the key dimensions that will mark out the winners and losers in 2008.